Jerry Garcia ties are spectacular. Dazzling graphics paired with the finest fabrics, 100% silk, truly emanate what a vibrant personality and what a great artist Jerry Garcia was. His ties are pieces of wearable art, allowing his creativity and imagination to live on through his necktie collection. Jerry was best known as the lead guitarist and vocalist for the Grateful Dead. However, in his younger years he loved both music and art, even attending the San Francisco Art Institute. His designs live on and we can all have a piece of Jerry.
In 1991, Jerry Garcia ties was born. There were no expectations since they were trying something new... vivid graphics far from the classic norm men were wearing. The irony is that Jerry hadn't actually worn a tie himself for many, many years, but his first collection completely sold out in Bloomingdale's and calls were coming in from people all over the world, trying to acquire one tie. They were a phenomenon in the history of men's neckwear and changed the tie world forever. Jerry Garcia's line of ties generated tremendous success. Everyone loved his ties (actually, they still do). Great excitement for his collections caused a ruckus every time a new collection was released and people actually waited in line for the possibility of securing one for themselves. Wall Street brokers took their mundane, boring ties out of their wardrobe and replaced them with Jerry Garcia's trendy and coveted ties. A direct line to The White House, British parliament, actors, directors, and musician was available at a moment's notice. Every season became bigger and bigger and the line's success was so strong that people and stores would buy future pieces sight unseen. He reached designer status, alongside others including Calvin Klein and Ralph Lauren.
Twenty years ago, Jerry Garcia passed away, just as new categories of products were being designed for his label. Out of respect, the only thing that continued on were his ties, and their presence is still all over, doing well. The label changed hands a few times, and has settled in at PVH. We are thrilled that Jerry Garcia's family has decided to rebuild the entire brand, to commemorate the 20th year of his passing. We are sure that what will come will have the same impact as those ties many years ago, and we can't wait to see it all.
They're going to complete this journey after all, and we couldn't be more thrilled.
