Friday, December 11, 2015

Madison Reed: Throw Away Everything You Ever Learned About Haircolor...

Amy Errett, the founder of Madison Reed hair color, is trying to change the world of hair color, one head at a time. Their hair color competes with that of even the most exclusive salons. Madison Reed launched in 2014 by offering a personal, convenient and affordable process (with the help of their licensed professional colorists, the latest technologies, and salon quality hair care products) that are better for you. They are free of ammonia, PPD and resorcinol. With a mission to empower women to look and feel their best, the company is reinventing both the hair coloring experience and hair care itself with its healthier professional grade formulas, immediate, personalized hair assessment, and at-home delivery via the company’s ecommerce platform and mobile applications.



Permanent Color. The color kit includes the color, developer, gloves, shampoo and conditioner, barrier cream and a cap. (An auto-renew option delivers your product to you from your specified timing.) Using your smartphone or computer, their how-to videos or downloaded app makes the process simple. The app even has a timer, and music playing in the background for your entertainment and relaxation. 

Root Touch-Up. This is our favorite, and it's literally a life saver at times. This titanium dioxide-free, oil-absorbing powder will hide your roots and greys while locking in color. You don't always have the time for a touch up so in between you might notice a few greys in those roots. No problem. This long-lasting powder will cover your roots until your next shampoo, even through workouts and rainstorms. It's formulated with a triple care complex of keratin, argan oil, and ginseng root to help keep the color locked in, and you'll love its light, fresh scent.



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