Fitbit is a team of passionate people dedicated to health and fitness who are building products that help transform people's lives. While health can be serious business, they feel it doesn't have to be. They believe you're more likely to reach your goals if you're encouraged to have fun, smile, and feel empowered along the way. In 2007, Fitbit's founders, Eric and James, realized that sensors and wireless technology had advanced to a point where they could bring amazing experiences to fitness and health. They embarked on a journey to create a wearable product that would change the way we move.Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leader in the connected health and fitness category, Fitbit designs products and experiences that track everyday health and fitness. Fitbit’s diverse line of award-winning products includes Fitbit Surge, Fitbit Blaze, Fitbit Charge 2, Fitbit Charge HR, Alta, Fitbit Charge, Fitbit Flex 2, Fitbit Flex, Fitbit One and Fitbit Zip activity trackers, as well as the Aria Wi-Fi Smart Scale. Fitbit Group Health uses the power of the Fitbit activity trackers, software, and services to deliver innovative solutions for corporate wellness, weight management, insurance and clinical research.
“Creating Fitbit products consumers love and find indispensable is as much about advancing the innovative features and performance of the product as it is about designing how well it fits into wardrobes, lifestyles and moods,” said Tim Rosa, VP of Global Marketing. “The latest software update to Blaze provides consumers with more motivating features, plus added personalization so they can stay connected with smart features that matter most to them. Combined with our new premium designs for both Alta and Blaze, we are continuing to build on the popularity of our products with more style choices and features that provide more usefulness than ever before so that consumers can wear them day and night.”
Here are a few of their products in detail...
Here are a few of their products in detail...
Fitbit Blaze. Get fit in shape while staying in style with Fitbit Blaze. This smart fitness watch will help you maximize your workouts every day. With advanced technology in a versatile design, this revolutionary device is built to track your workouts, monitor your performance stats, and gauge your progress. Blaze is now a top-selling products in their categories and for the second quarter of 2016, Blaze was the #1 selling fitness watch in the U.S.
PurePulse continuous heart rate and multi-sport modes enhance every exercise, while next-generation features like Connected GPS and FitStar workouts on your wrist help you take your fitness to the next level. All-day activity and sleep tracking and call, text and calendar notifications help you track your day with ease. And interchangeable band and frames and customizable clock faces on the hi-res color touchscreen let you personalize your style for every occasion. With all this and more, Fitbit Blaze has everything you need to reach your goals, packed into one sleek time piece.
New software features to Fitbit Blaze include extended smartphone notifications, Reminders to Move will keep you active and reduce stationary time, friendly messages and vibrational prompts can be personalized to help motivate you to meet goals and congratulate you when you do, and new clock faces allow you to change the look of your tracker. This will all provide an even smarter, more motivating and more personalized fitness experience.
Fitbit also unveiled new, stylish designs, including a Special Edition Gold series (featuring 22-karat gold-plated materials) plus other premium textures and finishes, for its top-selling Fitbit Blaze. The Fitbit Blaze Classic band is made of a flexible, durable elastomer material similar to that used in sports watches, and includes a surgical-grade stainless steel buckle and frame. The Gunmetal Blaze features a gunmetal stainless steel buckle and frame made with a premium PVD plating process. The Fitbit Blaze is a versatile timepiece that can be easily personalized throughout the day with stylish watch bands and frames for day and night. Bands are also available in classic high-performance elastomer, and premium materials like genuine leather and stainless steel (sold separately).
In greater detail...
Using Bluetooth LE wireless technology, Fitbit Blaze sends smartphone notifications and syncs automatically to computers and 200+ leading iOS, Android and Windows devices. Certain features like smartphone notifications or Connected GPS may require Android 5.0+. It has a syncing range of up to 30 feet, and music control via Bluetooth Classic on Android, iOS and Windows devices. On-screen workouts have guided instructions and images that provide on-the-go exercises right on your wrist to coach you along. The connected GPS maps routes and delivers real-time exercise stats on device like distance and pace (using the GPS from your connected smartphone). PurePulse continuous, wrist-based heart rate tracking helps maximize training, maintain workout intensity, and better track calorie burn and optimize health without the need for an uncomfortable chest strap. Its multi-sport mode records your core workouts like runs, cardio, cross-training, biking and more while providing relevant, real-time performance stats on display. PurePulse is enhanced while in Multi-sport mode for even better heart rate tracking, especially during high intensity workouts. SmartTrack automatic exercise recognition effortlessly records workouts and gives you credit toward weekly exercise goals in the Fitbit app. It automatically recognizes and records continuous movement activities like biking, hiking, running and sports including basketball, and tennis, and more. There is all-day tracking of steps, distance, calories burned, floors climbed, and active minutes. We also love how it automatically tracks how long and how well you sleep, and sets a silent, vibrating alarm.
The Blaze has Smartphone features (when your phone is nearby) which allows you to stay connected to the things that matter most with call, text and calendar notifications as well as the ability to answer or ignore calls right from the display. Enhanced music controls that allow users to play, pause, skip (forward and back) and control volume right from the device. Its vibrant high-res color touchscreen lets you see activity stats and time throughout the day, and you can customize your device with multiple clock faces to make the device uniquely yours and distinguishable from others.
Features include: Fitbit Blaze tracker, Color LCD touchscreen, GPS, 3-axis accelerometers, 3-axis gyroscope, digital compass, optical heart rate monitor (stores at 1 second intervals during exercise and 5 second intervals all other times), altimeter, ambient light sensor, vibration motor, backlight for low visibility, bike tracking, up to 5-day battery life, up to 10 hours GPS life, Bluetooth 4.0, 7 days of detailed motion date saved, daily totals saved for 30 days, water resistant, and lots more.
Fitbit Surge. Train smarter and go farther with Surge. It's a sleek, fitness super watch designed to help you reach your peak performance. With built-in GPS, multisport functionality, and automatic, continuous heart rate, Surge delivers the stats you need to measure your effort and maximize your training time. Add activity tracking, automatic sleep detection, music control, and text and call notifications, and you have everything you need to stay connected, motivated and in the zone—no matter what goal you’re working toward. Fitbit Surge is sweat, rain and splash proof. However, the device is not swim proof or shower proof. It’s also best for your skin if the band stays dry and clean. Fitbit Surge’s wristband is made of a flexible, durable elastomer material similar to that used in sports watches. Fitbit Surge also has a surgical-grade stainless steel buckle.
Features include: Features include: Fitbit Surge tracker, Monochrome LCD touchscreen, GPS (advanced sensors allow users to see distance, pace and elevation climbed in real time), 3-axis accelerometers, 3-axis gyroscope, digital compass, optical heart rate monitor (stores at 1 second intervals during exercise and 5 second intervals all other times), altimeter, ambient light sensor, vibration motor, backlight for low visibility, bike tracking, up to 5-day battery life, up to 10 hours GPS life, Bluetooth 4.0, 7 days of detailed motion date saved, daily totals saved for 30 days, water resistant, and lots more. Fitbit Surge syncs automatically and wirelessly to computers and using Bluetooth 4.0 wireless technology or your charging cable. It has a syncing range of up to 20 feet, and music control via Bluetooth Classic on Android, iOS and Windows devices. Run cues assist runners in monitoring their training on the track, the treadmill or the road by providing automatic alerts when they have reached a predetermined time or distance during their run – allowing them to pace more effectively and helping users amplify and fine-tune their training and racing. Users can see lap pace, distance traveled, number of laps and average heart rate – at a glance right on the wrist. Run, ride and hike longer while tracking exercise, heart rate and routes with confidence that you won’t lose a step – a key differentiator from the Apple Watch. A timer and a stopwatch enable performance users to enhance their training by monitoring their progress in minutes, seconds and fractions of a second as they work toward their goals. Monitor workout intensity and calorie burn, while maximizing training zones with Fitbit’s wrist-based PurePulse heart rate technology – no need for an uncomfortable chest strap; also provides all day insights into overall health, including resting heart rate and heart rate trends over time. Bike sport mode uses GPS tracking plus advanced sensors to track distance, duration, heart rate, average speed and calories burned in real time for outdoor bicycling activities. Smartwatch features like text and call notifications keep you connected, while mobile music control keeps you moving. It syncs wirelessly with 200+ devices so you can access stats and motivational interactive tools. And it comes in 3 great colors: black, blue and tangerine.
“Fitbit is dedicated to creating products and services that allow you to easily understand and analyze your everyday health in one simple account,” said James Park, CEO and co-founder of Fitbit. “With our newest device, Fitbit Aria, and our mobile and online tools, you’ll understand more about your weight and be empowered to set and achieve your weight goals.”
Fitbit Aria Wi-Fi Smart Scale promises to: Automatically Upload via Wi-Fi: Track weight, % body fat and BMI (Body Mass Index) to your Fitbit dashboard; Track weight, % body fat and BMI (Body Mass Index); Recognize by weight all the people in your home so each person can see their own stats on their separate Fitbit.com accounts; spot trends and patterns with your weight metrics with easy-to-read visualizations; target the ideal weight and progress to set goals with food and activity logging tools; earn badges as you progress to your goal as extra motivation to stay on track; invite your friends or find like-goaled people or groups in our established, active and growing community; upload your Fitbit Ultra to track activity and sleep data in one dashboard to give an easy and complete view of fitness and health.