Urban Decay is the most exciting line of cosmetics to date. Beauty with an edge. A bold, crazy edge. Their trend-setting eyeshadow colors, lip gloss, eyeliners, bronzers, setting spray, and mascaras will bring out the makeup fanatic in all of you... and escalate it up a few notches once you become addicted to their line. We love everything!
Twenty years ago, pink, red and beige saturated the world of beauty. Sandy Lerner needed to satisfy her alternative makeup tastes which meant adding color to her makeup wardrobe. She found Wende Zomnir and together they revolutionized the cosmetics world. It has never been the same since. They love innovative performance products and experimenting with color. What they love most of all is feedback from those who count... their customers, and that makes it even sweeter to buy their products. From a desire, to an idea, to a reality, to a dream come true, Urban Decay never disappoints us, and we are sure that they never will.
Here are a few of our own favorites, some older and some brand new. (By the way, their shadow palettes are fiercely fabulous!!!)
Full Spectrum Eyeshadow Palette. OMG. Whether you're a total color junkie or you're just looking to experiment, this limited-edition Full Spectrum Eyeshadow Palette is exactly what you need. With 21 mind-blowing shades, this palette provides endless ways to get your fix.
When color is your drug of choice, you know where to get the good stuff. Satisfy your color addiction with Full Spectrum, a limited-edition set featuring 21 shades of their iconic Eyeshadow (the most ever in any UD palette!)—from bold brights to matte white. Shadows are organized by color family, creating a rainbow of ombré trios: pinks, oranges, yellows, greens, blues, purples, and even a wildcard row that goes from white to black. The end result? A palette that not only looks stunning, but also delivers tons of options. Create dimensional ombré looks by working within the color-coordinated trios or experiment with multiple shade groups at once. With 18 NEW shades, three exclusives from past palettes, and a wide range of finishes, you’ll never run out of options. From super-smooth mattes to shimmer-laced shades, this palette is amazing.
Its case needs a shout out as well. We love its gorgeous black case. It features tonal, spectrum-like lines that alternate from matte to shiny and a rainbowed-out, faceted “UD” jewel. A huge mirror and double-ended brush complete the set. Each Eyeshadow in Full Spectrum Eyeshadow Palette features their Pigment Infusion System, the proprietary blend of ingredients that gives every shade its velvety texture, rich color, serious staying power and blendability. Shades include: Alchemy (deep fuchsia satin); Gossip (bright metallic pink w/subtle floating pearl); Paranoia (soft metallic blue-pink); Warning (deep metallic copper); Seize (bright metallic coral w/subtle floating pearl); Jones (metallic orange w/subtle floating pearl); Midnight Blaze (black matte w/yellow-gold pearl); Calavera (bright yellow matte w/subtle floating pearl); Goldmine (metallic yellow-gold); Hundred (deep metallic forest green); Hatter (vibrant green w/tonal micro-sparkle); Mean (bright metallic lime green); Minx (deep navy matte w/floating tonal pearl); Blindsided (bright teal blue matte w/floating pearl); Metamorphosis (vibrant periwinkle blue w/micro-sparkle); Delirious (deep plum matte w/subtle floating pearl); Sketch (metallic medium purple); Faded (lavender w/gold shimmer); Platonic (black matte w/iridescent glitter); Iced (oyster silver w/shimmer); Bump (white matte).
The shades in Naked Ultimate Basics are neutral enough for everything from cool skin tones to olive complexions to darker skin. If you’ve never tried our matte shadows, you’ll be blown away by how different they are. Other mattes can be “skippy,” uneven on application or difficult to blend. But EVERY shade in Naked Ultimate Basics features our proprietary Pigment Infusion System™, which gives the formula its velvety texture, rich color, serious staying power and blendability. Achieve the perfect application every time for a matte look that radiates. Shades included: Blow (light nude demi-matte), Nudie (soft pink-nude matte), Commando (light taupe-brown matte), Tempted (pale brown matte), Instinct (medium pink-taupe matte), Lethal (reddish brown matte), Pre-Game (pale yellow matte), Extra Bitter (burnt orange matte), Faith (medium warm brown matte), Lockout (rich neutral brown matte), Magnet (smoky gray matte) and Blackjack (warm black matte).
Brow Box. Match your brow to your box! Your brows will look great after using the products in this great box. They packed all the tools you need for amazing brows into one palm-size kit: two shades of brow color, wax, tweezers and two brushes. Maintaining your brows shouldn’t involve a small army of products and a sizeable amount of real estate in your bag. That’s why they created our all-in-one Brow Box.
Each set includes two shades of silky brow powder, perfecting/setting wax, high-quality metal mini tweezers (they really work!), two mini angled brushes and two mirrors (one of them magnifies so you won’t miss a single stray!). Blend both shades of brow powder together to create your perfect shade (for natural-looking results you could never achieve with a standard eyebrow pencil); then use the wax to create a precise shape and keep hairs in place.
Don’t be fooled by its small size; Brow Box is deluxe. The ultra-fine, silky powders create defined, natural-looking brows, and the soft, pliable perfecting/setting wax (infused with nourishing aloe, beeswax and coconut) provides the perfect amount of grip without being sticky. We even included two brushes (one for the wax and the other for the eyebrow powders).
24/7 Glide-On Eye Pencil. These dynamic waterproof pencils comes in a rainbow of shades. Their glide-on color stays strong all day long. The creamy, forever-lasting, award-winning and waterproof, 24/7 pencils delight you with lush tropical hues, deep metallics, and unusually vibrant neutrals. The best Eye Pencil ever, ever, ever! Never before has a pencil this creamy, vibrant and brilliant been waterproof, too. Velvety-soft, this never-before-seen formula stays soft and creamy for blending (about 30 seconds), then dries down to a long-lasting finish that won't budge. Line eyes with a hint of color or go for the full artistic, multi-hued effect with the wide selection of lush tropical hues, deep metallics and unusually vibrant neutrals. Incredible with Urban Decay Eyeshadows! Created with 50% moisturizing ingredients suspended in a sophisticated waterproof formula, 24/7 Eye Pencils offer long-lasting color and a dreamy, creamy feel when applied. With Jojoba Oil, Vitamin E and Cottonseed Oil. When your 24/7 Eye Pencils start to get dull, use the small barrel of our Grindhouse Double Barrel Sharpener to grind them back to a perfect point.
Naked 3. Naked is such a great line of palettes. We look forward to every new release. This mirrored compact is packed with a dozen never-before-seen rose-hued neutrals. From pale, shimmery pink to deep black matte with red microglitter, in ultrasmooth matte, pearl, and glimmering metallic finishes, each features Urban Decay’s Pigment Infusion System, the proprietary blend of ingredients that gives every shade its velvety texture, rich color, serious staying power, and blendability. Also included is their awesome double-ended brush, and some sample packets of another product we love, their Eyeshadow Primer Potion sampler with Original, Sin, Eden, and Anti-Aging formulas all represented (they really keeps your eyeshadow perfect all day and night). By the way, years ago, Wende had a boyfriend who took amazing pictures of her at sunset, when the light was ridiculously flattering. With Naked3, she wanted to recreate that amazing “golden hour” vibe that looks great on everyone.
Naked Basics Double-Ended Brush. This versatile brush goes hand-in-hand with Urban Decay's eyeshadow palettes. One side is a shadow smudger brush, and the other is a blender brush. The super-soft, synthetic material is great, and it doesn't hold on to bacteria so it's simple to clean.
All Nighter Long-Lasting Makeup Setting Spray. This is one product we would never have thought of using, but once we tried it there's no turning back. We can't live without it! This makeup setting spray will keep your makeup looking fresh all night long, actually for up to 16 hours! Just spritz it on when your makeup is complete and your foundation, eyeshadow, blush and concealer will be kept in place due to its Temperature Control Technology (lowering the temperature on your face). It literally prevents makeup meltdown. 