ABH Founder and CEO Anastasia Soare was first to introduce “brow-shaping” to salons in the US based on her patented “Golden Ratio” method. She is widely credited for fueling the multimillion-dollar business that now surrounds the category. Popularized through Soare’s customer relationships with many of the world’s most recognizable faces—Oprah, Naomi Campbell, Kim Kardashian, Jennifer Lopez, Heidi Klum, Victoria Beckham, and Penelope Cruz, to name a few—the “brow revolution” she ignited has become a landmark contribution to beauty history.
ABH’s trailblazing legacy continues with expansion beyond brow products and services. In 2014, the company broke from tradition to debut its new category of professional make-up direct-to-consumer in a “promote to inspire” social media campaign, cultivating a staggeringly successful relationship with influencers in the digital sphere. ABH has since received industry-wide recognition for digital innovation and numerous accolades for cutting-edge product trends such as the category first Contour Palette and cult classic Liquid Lipstick.
ABH cosmetics are available at anastasiabeverlyhills.com, Sephora, Macy’s, ULTA, Nordstrom, Dillard’s, and select retailers in over 25 countries including Saudi Arabia, Australia, Sweden, Romania and France. ABH is committed to the highest standards in product testing, formulation, new product development, and meeting the demands of its uniquely engaged customer.
Here are a few of her products that we highly recommend to start with, and there are dozens more that you will love and find on her website:
Brow Wiz. This award-winning ultra-slim, retractable pencil creates precise, hair-like strokes. Use the Anastasia Beverly Hills Brow Wiz's fine tip to spot-fill areas where brow hair is sparse, and the custom spooley end to blend for a flawless finish. It mimics natural hair and is long-wearing, smudge-proof. Available in 10 shades.
Brow Kit. This portable collection creates professionally-groomed brows. With all of the ultimate essentials — Stencils, Brow Powder Duo, Duo Powder Brush #7, Precision Tweezers, and Clear Brow Gel—you will be able to create a flawless finish, even when traveling or on-the-go. Brow Powder Duo is available in 5 shades
Contour Cream Kit. This best-selling set of three highlight and three contour shades in one must-have kit. You will be able to sculpt, define, and enhance bone structure and features with its smooth, highly blendable formula with satin finish. Create the illusion of higher cheekbones, a slimmer nose, softer jawline, or smaller forehead with this fabulous kit. Available in 4 shades.