Essie Nail Gel Couture: Color Your Nails Gorgeous With This Stunning Collection.

For more than 30 years, Essie has been an industry icon in the nail color world. They are trusted by beauty professionals, celebrities and even royalty. They're an American classic that allows women all over the world to express themselves and have fun with nail color. Essie has become a household name in the wold of nail polish, both for flawless formulations as well as endless color variations that are chic, modern, fun, and classic. As if the Lacquer line wasn't enough, the Gel Couture collection is even better with hotter-than-ever colors.

You wouldn't think they could outdo themselves but they continue to year after year. The spectacular Gel Couture collection is everything you would ever want, and more. Even the twisted bottle is gorgeous. 42 new stunning colors are available and this gel-like polish can last up to 14 days, all without needing a UV lamp! The tapered brush is even something to love for simple application.

The Gel Couture is revolutionizing gel polish by simplifying the process and eliminating the UV light. Gel Couture is an easy two-step system (base+color and super-shiny top coat), comprised of just a color and a Gel Couture top coat layer. Now you can get a chip-free manicure without the hassle and harm of UV light.

The pigments were specially formulated to help avoid staining (although we do recommend a base coat for most people anyway, especially with the darker shades). The lineup is grouped into four categories: Atelier (classic, soft and delicate neutrals); First Look (simple girly pastels); Fashion Show (wants all of the attention with vivid hues); and After Party (deep colors for a fun night out that will be sure to catch everyone's attention).