Apple's iPhone 7 and 7 Plus and AirPods: The Best, Most Advanced iPhone Ever Pairs Up With The Best In-Ear Headphones Ever...

Everyone always says that their newest product is their best and most advanced. Although that might not always be the case, we can assure you that with Apple's new iPhone 7 and 7 Plus, that statement is right on the money. With an amazing new camera system, exceptional battery life, and water and dust resistance, this IS the best iPhone thus far.

These iPhones are packed with unique innovations that improve all the ways iPhone is used every day. The new iPhone features new advanced camera systems that take pictures like never before, more power and performance with the best battery life ever in an iPhone, immersive stereo speakers, wide color system from camera to display, two new beautiful finishes, and is the first water and dust resistant iPhone.

“iPhone 7 and iPhone 7 Plus dramatically improve every aspect of the iPhone experience, reaching a new level of innovation and precision to make this the best iPhone we have ever made,” said Philip Schiller, Apple’s senior VP of Worldwide Marketing. “The completely redesigned cameras shoot incredible photos and videos day or night, the A10 Fusion chip is the most powerful chip on any smartphone while delivering the best battery life ever in an iPhone, and an entirely new stereo speaker system provides twice the sound, all within the first water and dust resistant iPhone.”

The 12-megapixel camera includes optical image stabilization on both iPhone 7 and iPhone 7 Plus, and a larger ƒ/1.8 aperture and 6-element lens enable brighter, more detailed photos and videos, and a wide color capture allows for more vibrant colors with more detail. iPhone 7 Plus features the same 12-megapixel wide angle camera as iPhone 7 and adds a 12-megapixel telephoto camera that together offer optical zoom at two times and up to 10 times digital zoom for photos. The dual 12-megapixel cameras also enable a new depth-of-field effect, using both cameras on iPhone 7 Plus to capture images, while sophisticated technology including Machine Learning separates the background from the foreground to achieve amazing portraits once possible only with DSLR cameras. The new Apple-designed Image Signal Processor processes over 100 billion operations on a single photo in as little as 25 milliseconds, resulting in incredible photos and videos. Its 7-megapixel FaceTime HD camera has wide color capture, advanced pixel technology and auto image stabilization for even better selfies. And its Quad-LED True Tone flash is 50 percent brighter than iPhone 6s including an innovative sensor that detects the flickering in lights and compensates for it in videos and photos.

The new custom-designed Apple A10 Fusion chip features a new architecture that powers these innovations, making it the most powerful chip ever in a smartphone, while also getting more time between charges with the longest battery life ever in an iPhone. The A10 Fusion’s CPU now has four cores, seamlessly integrating two high-performance cores that run up to two times faster than iPhone 6, and two high-efficiency cores that are capable of running at just one-fifth the power of the high-performance cores. Graphics performance is also more powerful, running up to three times faster than iPhone 6 at as little as half the power, enabling a new level of gaming and professional apps.

New stereo speakers offer amazing and immersive sound that is two times louder than iPhone 6s, offering increased dynamic range of sound and a higher quality speakerphone. The new iPhone comes with EarPods with Lightning connector to deliver incredible sound, as well as a 3.5 mm headphone jack adapter that allows customers to use old headphones and accessories.

New AirPods, Apple’s innovative new wireless headphones, weave simplicity and technology together to reinvent the wireless experience making headphones easy to use. Featuring the new Apple W1 chip, AirPods have extremely efficient wireless communication for a better connection, improved sound and industry-leading battery life. AirPods harness the power of Siri, allowing you to access your favorite personal assistant with just a double tap (see more below).

The iPhone 7 and 7 Plus come in gorgeous designs in gold, silver and rose gold finishes plus two all-new black finishes, a beautiful black finish that has an anodized matte appearance, and an innovative jet black finish (our favorite) that has a deep, high-gloss look. The jet black finish is accomplished through an innovative nine-step process of anodization and polish for a uniform, glossy finish. An entirely reengineered enclosure results in a water resistant iPhone offering protection like never before against spills, splashes and dust.

The new iPhone features the brightest, most colorful Retina HD display ever in an iPhone, now with a wide color gamut for cinema-standard colors, greater color saturation and the best color management in the smartphone industry. An all-new, advanced, solid-state Home button on iPhone 7 is designed to be durable and responsive, and working in tandem with the new Taptic Engine, provides more precise and customizable tactile feedback.

iPhone 7 and iPhone 7 Plus come with iOS 10, the biggest release ever of the world’s most advanced mobile operating system. iOS 10 introduces a huge update to Messages that delivers more expressive and animated ways to message friends and family, the ability for Siri to do more by working with apps, new ways to interact with apps and even more places to use 3D Touch, beautifully redesigned Maps, Photos, Apple Music and News apps, and the Home app, delivering a simple and secure way to manage home automation products in one place. iOS 10 also opens up incredible opportunities for developers with Siri, Maps, Phone and Messages APIs, allowing customers to do more than ever with the apps they love to use.

AirPods...

Just take them out and they’re ready to use with all your devices. Put them in your ears and they connect instantly. Speak into them and your voice sounds clear. Introducing AirPods. Simplicity and technology, together like never before. The result is completely magical. After a simple one-tap setup, AirPods are automatically on and always connected. Using them is just as easy. They can sense when they’re in your ears and pause when you take them out. And the AirPods experience is just as amazing whether you’re listening to your iPhone, Apple Watch, iPad, or Mac.

All the groundbreaking things AirPods can do are driven by the custom-designed Apple W1 chip. It produces extremely efficient wireless for a better connection and improved sound. And the W1 chip manages battery life so well, you can listen for 5 hours on a single charge.3 It’s performance that’s unheard of in a device this small. It even knows when you’re talking. A voice accelerometer recognizes when you’re speaking and works with a pair of beamforming microphones to filter out external noise and focus on the sound of your voice. Optical sensors and motion accelerometers work with the W1 chip to automatically control the audio and engage the microphone, giving you the ability to use one or both AirPods. They also enable AirPods to play sound as soon as they’re in your ears.

AirPods deliver an industry-leading 4-5 hours of listening time on one charge. And they’re made to keep up with you, thanks to a charging case that holds multiple additional charges for more than 24 hours of listening time. Need a quick charge? Just 15 minutes in the case gives you 3 hours of listening time. To check the battery, hold the AirPods next to your iPhone or ask Siri “How’s the battery on my AirPods?” It’s great-sounding music, movies, and more to your ears. AirPods provide rich, high-quality AAC audio. And when you want to be heard, dual beamforming microphones filter out background noise when you make calls or talk to Siri. AirPods connect automatically with all your Apple devices. They’re simultaneously connected to your iPhone and Apple Watch, and sound switches instantly between the devices. Want to listen to your Mac or iPad? Just choose AirPods on those devices.

Apple iPhone 7 and 7 Plus with AirPods.

Anything else is second best.