The LEGO group's motto is ' Only the best is good enough.' LEGO founder Ole Kirk Kristiansen (who still owns it to this day) began making wooden toys in 1932. High quality and safe products have remained the focal point for the LEGO Group throughout the years and continues to this day. LEGO products are tested rigorously to live up to the strictest safety and quality standards as well as their own expectations. This is why children and adults turn to LEGO products over and over again.
LEGO bricks are all part of the LEGO system, which means that they can be combined in innumerable ways, and they can be dismantled just as easily for continuous and unlimited play. The more bricks you have, the more amazing and elaborate your creativity becomes. The LEGO Group wants to leave a positive impact and they are committed to the environment and the society that children will inherit, and to inspiring and developing the builders of tomorrow.
Reputation Institute released the 2017 Global CSR RepTrak 100 survey specifically measuring companies’ reputation on corporate responsibility. This year, the LEGO Group has climbed the list to a ranking as number 1. That's unbelievable. Chief Financial Officer of the LEGO Group, Marjorie Lao said: “We are honored to see that our efforts to positively impact the planet resonate with people all over the world. We feel a huge sense of responsibility to inspire and develop children through play while leaving a significant positive impact on the world children will inherit. It is part of our DNA as a company, and we will continue to set the bar high for ourselves to do better.” The RepTrak 100 study, developed by Reputation Institute, measures the corporate reputation of 100 companies by asking the public in 15 countries around the world questions about the emotional appeal of each company. The study scores the companies on seven dimensions: Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance.
Here are some great products this year: