Monday, November 26, 2018

Yamaha REVSTAR Electric Guitars: Gorgeous Guitars, Gorgeous Prices...

There is so much that goes in to creating amazing guitars (and other musical instruments for that matter) and Yamaha has gotten it right since 1887 when it began producing reed organs. Yamaha has grown to become the world's largest manufacturer of a full line of musical instruments, and a leading producer of audio/visual products, semiconductors and other computer related products, sporting goods, home appliances and furniture, specialty metals, machine tools, and industrial robots.

Yamaha has endeavored to produce products and services that satisfy the diverse needs and desires of people worldwide. Its products and services are recognized the world over for superior quality in acoustics, design, technology, craftsmanship, and customer oriented services. These products and services under the brand name of Yamaha are highly regarded by a large number of professionals, institutions, business people within the related industries, and consumers.
people around the world.



Established in 1960 as Yamaha International Corporation, Yamaha Corporation of America (YCA) offers a full line of musical instruments and audio/visual products to the U.S. market. At Yamaha, the process of making great guitars begins long before the raw materials are delivered to the factory. Selection and procurement of woods and other materials are critical steps, but the Yamaha difference goes even further. The resources and facilities that Yamaha applies to basic research and development alone are more extensive than many guitar makers apply to actual production. And that level of involvement stretches back for decades, giving the company a stockpile of experience and know-how that makes it possible to deliver innovative features and refinements that make a real difference to guitarists. Traditional craftsmanship is still the mainstay of their guitar manufacturing, but innovative research and material optimization drives that craft forward.

Ensuring that the woods used to build a great guitar deliver optimum performance requires special handling and crafting techniques that verge on the mystical, but as a global guitar maker, it’s essential for Yamaha to understand why the materials respond and perform how they do in order to deliver consistently high quality in every instrument. Yamaha’s extensive and vigorous materials R&D program not only provides the data needed to make the most of the woods available, but also makes it possible to modify and control their characteristics in ways that make them even more suitable for use in musical instruments, all to build better guitars.

In Yamaha terminology, drying and seasoning are related but distinct processes that have different goals. Drying is initially employed to reduce the moisture content of the wood to a predetermined level, and seasoning then stabilizes the wood so that it maintains its dimensional and tonal characteristics through varying ambient conditions. Yamaha dries and seasons all of our own wood to ensure the best possible start for the instruments we build.

Most of the finishes used on Yamaha guitars are formulated in-house. Off-the-shelf products don’t make the grade because, in addition to looking good and providing durable protection under a wide range of conditions, guitar finishes have to complement the instrument’s sound. Yamaha’s research centre develops the finish itself along with the application methods so every single guitar looks and sounds just right.

Turning designs into great instruments isn’t easy. Technical drawings can’t convey the intended tone of an instrument, or the construction methodology required to create the desired characteristics and sound. Before building a new guitar can begin, the plans and intentions of the designers are discussed with the craftspeople at the factory in order to develop an appropriate production process. Every guitar is different, and coming up with the ideal production methodology and workflow for each guitar is critical.

Yamaha works hard to ensure that every guitar and bass leaves the factory in optimum playing condition. Some players may want to make minor adjustments to match their individual playing style, but important details such as fret levelling and finishing are taken to custom-shop level right at the factory. Final assembly is a production step that requires the utmost care if optimum tone and performance are to be achieved. Parts that are not properly aligned or not solidly attached can degrade both sound and playability, so assembly workstations and processes are designed and set up for smooth, efficient assembly so the builder can concentrate fully on achieving perfect results.

Revstar Line.

Yamaha spent a lot of time fine-tuning the pickups in the Revstar series - they tested over 50 prototypes before settling on the perfect combination of wire, windings, magnets, and baseplates for each guitar model in the series. It offers a clear, ringing, low-output tone just like some of the most beloved vintage guitars ever created. These guitars exude a distinctiveness as unique as the guitarists who play them.

In 2016 Yamaha released their newest electric guitar collection in 20 years, the Revstar. The guitar itself looks both modern and retro, with Yamaha stating that the range has drawn inspiration from their own 50 year legacy of design and manufacture, and also from the Cafe Racer motorbikes popular in London during the 1960s. The instrument was developed over a three year period and bears all the hallmarks of Yamaha’s meticulous attention to detail in producing a high-quality instrument that is a joy to play.

Yamaha unveiled six bold new colors to add to the Revstar line of solid-body electric guitars, expanding their series of instruments designed in the style of '60s-era European café-racer motorcycles.



The available finishes and the models carrying them include Ice Blue and Vintage White (both RS320), Maya Gold (RS420), Black (RS502T), Snake Eyes Green (RS620), and Shop Black and Vintage Japanese Denim (both RS720B).

Yamaha designed the Revstar series with painstaking attention to detail, seeking input from professional guitarists and other experts from around the globe. Stunning colors and finishes complement the sleek body contours, while hand-wound pickups and materials perfectly match each instrument's character. Yamaha engineers designed a proprietary Dry Switch to enhance the tone of six guitars in the series, offering the versatility of a coil split and helping to deliver a tone that distinguishes Revstar from the rest of the pack.

"These stunning new finishes are in line with Revstar's overarching raw-power, high-performance aesthetic of vintage street-racing motorbikes," said Armando Vega, marketing development, Yamaha Guitars. "Revstar guitars are meticulously crafted to sound as good as they look. We spent years perfecting these models, making certain that Revstar guitars include the right balance of engineering, technology and innovation that will inspire players who seek to go beyond the ordinary."

RS720B. This series was inspired by the styling of London and Tokyo's vintage street-racing motorbikes with its dramatic curves, delightful tones, and lots of personality. This Solidbody Electric Guitar has a Mahogany Body, Flame Maple Top, Mahogany Neck, Rosewood Fretboard, 2 Humbucking Pickups, and Bigsby Vibrato Tailpiece. It is spectacular in Vintage Japanese Denim. Yamaha primed the RS720B solidbody electric guitar for expressive, clear, bell-like tone, with its Bigsby vibrato tailpiece and a pair of overwound, low-output pickups. BThe RS720B combines a comfortable body, smooth-playing neck, and a rich voice.


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