Thursday, November 28, 2019

Sony A7iii: This Is The Best Mirrorless Camera, Hands Down, Lenses Out...

Sony Corporation is a leading manufacturer of audio, video, imaging, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Mirrorless cameras are the most exciting cameras right now because of their cutting-edge features and versatility.

Although it has been out for over a year, Sony's mirrorless Alpha A7 III is still at the top. Their lowest priced mirrorless camera is full of amazing features and with spectacular, mind-blowing, brilliant picture capabilities and image quality. By no means is it any less in quality. Whether you are an amateur or a pro, this camera performs unbelievably well and gives you the ability to capture content in new and different ways than ever before. The full-frame 24.2MP Black-Illuminated Exmor R CMOS Image sensor is excellent in a large range of lighting conditions with its evolved image processing.

a7III_rear_EU01With outstanding resolution and an impressions 15 stops of dynamic range at low sensitivities, when you combine that with impressive features including extreme AF coverage of 93%, and fast shooting of up to 10 fps (with either mechanical shutter or silent shooting and diverse 4K video capabilities, this camera is extremely on point! As a matter of fact, its world-class 693-point AF system offers so many options with 425 contrast AF points and fast and reliable Eye AF. For what you are getting, the price is crazy low. The 24.2MPi image sensor, paired with a front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X processing-engine that boosts processing speed 1.8 times along with its wide ISO range of 100 - 51200 (expandable to ISO 50 – 204800 for still images) and an overall 1.5-stop improvement in image quality make this unreal. It has continuous shooting at up to 10 fps with either Mechanical Shutter or Silent Shooting and full Auto Focus/Auto Exposure tracking. Additional features include: 5-axis optical in-body image stabilization with a 5.0 step shutter speed advantage; High Resolution 4K Movie Shooting with full pixel readout and no pixel binning across full-width of full-frame sensor; the longest rated battery life of any Mirrorless camera at 710 shots per charge; upgraded operability and functionality including addition of joystick for adjusting focus points, Dual SD Card Slots, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C Terminal and more. The camera also features a massive 15-stop dynamic range at low sensitivity settings, ensuring outstanding overall performance at all settings and in all shooting conditions, with significant advancements in accurate color reproductions of skin tones and the vibrant colors of nature.

a7III_bottom_EU01This new full-frame model can also output 14 bit RAW format even in silent and continuous shooting modes, and is equipped with a 5-axis optical image stabilization system that results in a 5.0 step shutter speed advantage. The acclaimed Eye AF feature is also available in the new camera, even in AF-C mode, which is extremely useful for situations where the subject is turning around, looking down or otherwise obstructed. It also works when the α7 III is being used with Sony’s A-mount lenses with an optional LA-EA3 adaptor. Additional improvements in focusing flexibility include the addition of a multi-selector or ‘joystick’ for moving focusing points quickly, the addition of touch focusing capability, AF availability in Focus Magnifier mode, an ‘AF On’ button and much more. The α7 III is equipped with an updated image processing system that allows it to shoot full resolution images at up to 10 fps with continuous, accurate AF/AE tracking for up to 177 Standard JPEG images, 89 compressed RAW images or 40 uncompressed RAW images. High speed mode is available with a mechanical shutter or a completely silent shooting, adding to the immense flexibility of the camera. It can also shoot continuously up to 8 fps in live view mode with minimal lag in the viewfinder or LCD screen.

For added convenience, while large groups of burst images are being written to the memory card, many of the cameras key functions are operable, including access to the ‘Fn’ (Function) and ‘Menu’ buttons, image playback and several other menus and parameters including image rating and other functions that facilitate on-location image sorting.

Additionally, if there is fluorescent or artificial lighting present in a shooting environment, users can activate the Anti-flicker function to allow the α7 III to automatically detect frequency of the lighting and time the shutter to minimize its effect on images being captured. This minimizes any exposure or color anomalies that can sometimes occur at the top and bottom of images shot at high shutter speeds.

The α7 III is an outstanding video camera as well, offering 4K (3840x2160 pixels) video recording across the full width of the full-frame image sensor. In video mode, the camera uses full pixel readout without pixel binning to collect about 2.4x the amount of data required for 4K movies, and then over samples it to produce high quality 4K footage with exceptional detail and depth.

An HLG (Hybrid Log-Gamma) picture profile is available on the α7 III as well, which supports an Instant HDR workflow, allowing HDR (HLG) compatible TV’s to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased color grading flexibility, as well as Zebra functionality, Gamma Display assist and proxy recording. The camera can also record Full HD at 120 fps at up to 100 Mbps, allowing footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution with AF tracking.

Sony’s full-frame camera is equipped with a variety of enhanced capabilities that were first implemented in the α9 and then again in the α7R III. These include dual media slots, with support in one slot for UHS-II type SD memory cards. Users have a variety of options for storing their content in each of the cards, including separate JPEG / RAW recording, separate still image / movie recording, relay recording and more. Battery life has been greatly extended as well – with a CIPA measurement of up to 710 shots per charge, it offers the world’s longest battery life of any Mirrorless camera, as the new camera utilizes Sony’s Z series battery NP-FZ100 that offers approximately 2.2 times the capacity of the W series battery NP-FW50 utilized in the α7 II.

The new camera features “My Menu” functionality which allows up to 30 menu items to be registered for instant recall when needed. Users can also apply star ratings to their still images through the camera controls for easier image playback and review, and edit the first three characters of all still image files. Additionally, there are a total of 81 functions that are assignable to 11 custom buttons, and the camera is both dust and moisture resistant.

The α7 III features high-resolution, high-contrast, fast-start XGA OLED Tru-Finder with approximately 2.3 million dots for extremely accurate, true-to-life detail reproduction. “Standard” or “High” display quality settings are also available for both the viewfinder and monitor as well. It also is capable of seamlessly transferring files to a smartphone, tablet, computer or FTP server via Wi-Fi®, while also offering a SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ Terminal for increased flexibility in power supply and faster image transfer speed during tethered shooting.

The α7 III model also comes with Sony’s software suite “Imaging Edge”, which extends the creative capabilities of the entire shooting process – from pre-processing to post-processing. “Imaging Edge” provides three PC applications called ‘Remote’, ‘Viewer’ and ‘Edit’, available for free download, which support live-view PC remote shooting and RAW development.

This is one heck of a camera that you won't find competition for anywhere else in its price range.

https://www.sony.com/electronics/interchangeable-lens-cameras/ilce-7m3-body-kit