The LEGO group's motto is ' Only the best is good enough.' LEGO founder Ole Kirk Kristiansen (who still owns it to this day) began making wooden toys in 1932. High quality and safe products have remained the focal point for the LEGO Group throughout the years and continues to this day. LEGO products are tested rigorously to live up to the strictest safety and quality standards as well as their own expectations. This is why children and adults turn to LEGO products over and over again.
They are the masters of reinvention. The first brick they made over 60 years ago is as culturally relevant today as it always was (and still fits too!). And that’s because it is only ever one half of the toy. The other half is the child. LEGO play offers the chance of constant discovery – the possibility of creating something new every time.
LEGO bricks are all part of the LEGO system, which means that they can be combined in innumerable ways, and they can be dismantled just as easily for continuous and unlimited play. The more bricks you have, the more amazing and elaborate your creativity becomes. The LEGO Group wants to leave a positive impact and they are committed to the environment and the society that children will inherit, and to inspiring and developing the builders of tomorrow.
In 2017 the Reputation Institute released the 2017 Global CSR RepTrak 100 survey specifically measuring companies’ reputation on corporate responsibility. The LEGO Group climbed the list to a ranking as number 1. This year they are number 2! That's unbelievable. Chief Financial Officer of the LEGO Group, Marjorie Lao said: “We are honored to see that our efforts to positively impact the planet resonate with people all over the world. We feel a huge sense of responsibility to inspire and develop children through play while leaving a significant positive impact on the world children will inherit. It is part of our DNA as a company, and we will continue to set the bar high for ourselves to do better.” The RepTrak 100 study, developed by Reputation Institute, measures the corporate reputation of 100 companies by asking the public in 15 countries around the world questions about the emotional appeal of each company. The study scores the companies on seven dimensions: Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance.
Here are some great products this year:
The Disney Castle. 16+. LOVE THIS!!! Bring the magical world of Disney to your home with The Disney Castle. This highly detailed LEGO model with over 4,000 pieces offers a rewarding build and play experience, and comes with an array of exciting Disney-themed features and functions. The intricately detailed facade and towers replicate the iconic Walt Disney World Resort Cinderella Castle, and each accessible castle room includes special features inspired by some of Disney’s greatest animated feature films, providing endless play possibilities with the included mini figures: Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck and Tinker Bell, or other characters from your collection. The Disney Castle features a detailed facade with a stone bridge, clock, wide arched entrance, ornate balconies, spired towers, plus a four-story main building and a five-story, golden-spired main tower, both containing rooms with assorted Disney-inspired features and elements.
Castle main building first floor features the main hall with large arched doorway, mosaic floor tiling, ornate chandelier, suits of armor, shield-decorated walls, grandfather clock, floor-standing vase with buildable flower elements, magic carpet and a golden lamp. Castle main building second-floor room features buildable dark-blue curtains with curtain pole, ornate buildable candelabra and rose, and glass case elements. Castle main building third-floor room features a chest with book of spells, mop and bucket elements, and access to the main tower second-floor room. Castle main building fourth-floor bedroom features a detailed bed with decorative golden headboard elements. Main tower first-floor kitchen features a large redbrick-patterned stove, workbench, buildable broom and pumpkin, plus pots, pans and assorted kitchen and food elements. Main tower second-floor room includes a spinning wheel and access to the castle main building third-floor room. Main tower third-floor room features a chest containing brush, scissor and lock of black hair elements, plus a balcony with 2 stud shooters for a firework-display function. Main tower fourth-floor room features a golden mirror, plus red apple and glass vase elements. Main tower fifth-floor room features a window bench and an arched window. Remove part of the roof section to discover the glass slipper element and fairy-tale book element with printed cover. Launch the fireworks and let the magic begin! Combine with other LEGO® mini figure characters for endless adventures! The Disney Castle measures over 29” high, 18.8” wide and 12” deep.
Build something extraordinary and become your favorite superhero with LEGO Marvel playsets! Team up with other legendary Marvel characters on daring missions to defeat super villains. Recreate epic movie action scenes or create your own amazing adventures with cool mini figures, vehicles, buildings, gadgets and weapons. Will good or evil triumph? The fate of the Marvel Universe is in your hands!
Team up with the Avengers and fly into conflict against the Chitauri in the LEGO Marvel Avengers 76126 Avengers Ultimate Quinjet. This awesome jet features an opening mini figure cockpit, stud shooters, adjustable wings, spinning rotors, opening passenger compartment and an opening rear compartment with a fold-out 6-stud rapid shooter and stud-shooting trike. This popular toy building set for kids has 6 mini figures—including Black Widow, Hawkeye, Rocket and Thor, all with new-for-March-2019 Avengers team suit decoration—and cool weapons to recreate thrilling scenes from the Marvel Avengers movies. This buildable superhero playset recreates exciting action from the Marvel Avengers movies with this superhero toy building set.
Little superheroes will love to create endless role-play adventures with this Spider-Man & Hulk Adventures superhero toy, as Marvel’s Spider-Man and Hulk try to stop Sandman from stealing an important suitcase. Help young children develop fine motor skills as they build and rebuild Spider-Man's garage and Hulk's laboratory at Avengers HQ, then use the wrench to fix up the motorbike before Spider-Man speeds off to save the day! Includes 3 DUPLO figures: Spider-Man, Hulk and Sandman.Help your child master basic construction skills with this easy-to-build Marvel superhero toy designed to be fun and easy for little hands.