Here's what they themselves say: Let’s raise the status of the status quo / Let’s refuse to blend / Or fall in line / Sit up straight / Know our place / Settle for less / Settle for anything at all. / We’re absolute individuals / Originals / One of a kinds. / If we’re really all created equal / Why are we so unique, uncommon / Utterly different in shape, size, dream, desire? / Curvy. Straight. Round. Rounder. / See, our shapes don’t define us. / Our stories do. / We get to choose what thrills us / Makes us proud / What we believe in / What we put on this skin we’re in / Quiet or Riotous / Fierce or Feminine. / Can we fit in and still stand out? / Of course we can / We already do. / But fit in a Box? Who does that? / Now: Nobody. To Each, Her Own.
Twelve. That’s how many bras were in Co-Founder Heidi Zak’s drawer in 2012. How many of them fit? Zero. Frustrated by lousy bras and bad fits, Heidi decided to build her own bra. She teamed up with experienced bra designer Ra’el Cohen, who created innovative designs based on breast size and shape. Together, they launched ThirdLove’s first bra—and a small revolution—in 2013.
They do bras differently. No discomfort. No dressing rooms. No drama. Just insanely comfortable bras, designed to fit perfectly. They use millions of real women’s measurements—not size templates—to create their products. Their Fit Finder recommends your ideal bra in 60 seconds. In between cup sizes? They invented half-cups. They carry double the amount of sizes of most other brands. They make it their mission to make a bra for you. Every woman deserves to feel comfortable and confident. That core belief drives their company, from the products they design to how they give back. That's why they've partnered with renowned organizations such as I Support The Girls, Soles4Souls, Good360, and St. Anthony’s to donate bras to help women make powerful life changes. To date, they have donated over $20M in bras.
24/7 Classic T-Shirt Bra...
It’s the bra that started it all. With their signature memory foam cups, the 24/7 Classic T-Shirt Bra forms to your unique shape and creates a smooth silhouette—no matter what you’re wearing. Luxe pleated straps strike the perfect balance of softness and support. You’ll wonder how you ever lived without it. Features include: Sizes A-I, including our signature half-cup sizes; Ultra-thin memory foam cups form to your body; Incredibly soft micro jersey fabric, knitted for maximum durability; Double layer back with hidden elastic smooths your silhouette; Luxe pleated straps with super-soft lining for no-slip comfort; Gold alloy hardware adds a touch of shine; Foam-padded hook & eye with tagless (scratch-free!) printed label; Flexible nylon-coated nickel-free wires; Nylon/spandex.