Melissa & Doug: Imagination Has Endless Possibilities With Their Incredible Line of Children's Gifts...

Support your child's development and ignite their imagination through the power of imagination with Melissa & Doug's awesome line of active play products, arts and crafts, developmental toys, games, magic, pretend play, puppets, stuffed animals, vehicles and more.

We need to go back to years ago when simple toys were all the rage. There was a time not so long ago when childhood offered the space and freedom for children to explore their world. To be curious. To be creative. To be bold. To be bored. To just . . . be. Today, our overscheduled and overstimulated children are using their imaginations less than ever. It’s a crisis in the making. And it’s why Melissa & Doug is committed to making products that inspire open-ended thinking and encourage kids to see new possibilities. It’s part of their bigger vision to Take Back Childhood. Because by giving children a true childhood, we give them a path to realizing their full potential!


Melissa & Doug makes toys and other products that offer Countless Ways To Play. They believe the best playthings are often simple concepts that inspire children to come up with their own twists. With everything they create, we hope to encourage: Free Play, Creativity, Imagination, Learning, Discovery.

It has become increasingly clear over the years that it’s not enough to simply make engaging toys. They feel it is their obligation to change the world’s way of thinking about childhood and play. Free time, precious moments when kids have the freedom to create something from nothing and follow their curiosity, is in short supply in today’s world. Real learning and growth happen when kids are given time and space to be without structure, without rules. Melissa & Doug is starting a movement to fight for free time and all the countless ways to enjoy it! It’s time to Take Back Childhood.

Here are a few wonderful things we found. Take a look at their fantastic collection on the website for many more.

Scratch Art. Stunning holographic designs! Use the wooden stylus to trace more than 30 stencil shapes or etch your own designs onto these black-coated scratch boards. Each line will come to life in holographic silver with amazing effects--the 2D pattern looks like 3D glitter!

Scratch Art Doodle Pad. Flip open the doodle pad, draw or trace your designs and watch amazing effects shine through! With this pocket-sized spiral-bound drawing book, it's easy for kids to take their Scratch Art to go. The book includes 8 Scratch Art pages with rainbow backgrounds, 8 Scratch Art pages with silver holographic backgrounds, a wooden mini stylus and a stylus pocket in the cover.

Scratch Art Deluxe Combo Kit. Explore the best of Scratch Art! This all-inclusive kit includes supplies for 16 stunning artworks with a variety of backgrounds.

Hi-Rise Wooden Dollhouse and Furniture Set. Love this! Going up? Suitable for all 1:12-scale dolls, our newest play house invites pretend-play families to pull into the garage, ride in the elevator, and feel right at home in this modern home. Fresh, gender-neutral colors and patterns add a lively edge to the natural-wood frame, and open sides make it easy to access every room with ease - so it's easy to share the fun with brothers, sisters, and friends! Comes with three play people and 15 pieces of furniture. Also available: Road Trip! Car & Posable Passengers Set, custom made to fit the ground-floor garage perfectly.

Whittle World Wooden Plane and Luggage Carrier Set. Designed to fuel imaginative play, this charming airport-themed set contains a mini world of travel! Children will love to explore the moving parts and interchangeable pieces, including three wooden vehicles, four pieces of luggage and five wooden people. Every piece is created with the highest standards of quality and design. An in-depth play guide offers specially created activities for building key skills, sparking creative narratives and inspiring young imaginations to reach great "altitudes"!

Wooden Musical Instruments. We love them all. What a great introduction into the world of playing a musical instrument.







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