Everyone loves LEGO products, from kids to adults. There's something about building wonderfully creative projects that makes you feel proud and accomplished. In addition to the fun and joy it brings, for young children the imaginative play is a key element in their growth and development. LEGO products stimulate the imagination and the emergence of ideas and creative expression. All LEGO products are based on this underlying philosophy of learning and development through play. LEGO is our favorite company in this category.
The LEGO group's motto is ' Only the best is good enough.' LEGO founder Ole Kirk Kristiansen (who still owns it to this day) began making wooden toys in 1932. High quality and safe products have remained the focal point for the LEGO Group throughout the years and continues to this day. LEGO products are tested rigorously to live up to the strictest safety and quality standards as well as their own expectations. This is why children and adults turn to LEGO products over and over again.
LEGO bricks are all part of the LEGO system, which means that they can be combined in innumerable ways, and they can be dismantled just as easily for continuous and unlimited play. The more bricks you have, the more amazing and elaborate your creativity becomes. The LEGO Group wants to leave a positive impact and they are committed to the environment and the society that children will inherit, and to inspiring and developing the builders of tomorrow.
Reputation Institute released the 2017 Global CSR RepTrak 100 survey specifically measuring companies’ reputation on corporate responsibility. This year, the LEGO Group has climbed the list to a ranking as number 1. That's unbelievable. Chief Financial Officer of the LEGO Group, Marjorie Lao said: “We are honored to see that our efforts to positively impact the planet resonate with people all over the world. We feel a huge sense of responsibility to inspire and develop children through play while leaving a significant positive impact on the world children will inherit. It is part of our DNA as a company, and we will continue to set the bar high for ourselves to do better.” The RepTrak 100 study, developed by Reputation Institute, measures the corporate reputation of 100 companies by asking the public in 15 countries around the world questions about the emotional appeal of each company. The study scores the companies on seven dimensions: Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance.
Here are some great products this year:
DC Super Heroes. This is a great set for all fans of the 1960s show. It's so nostalgic... we love it. Help Batman and Robin to drive the villain intruders from the Batcave, featuring a Bat Lab with Batcomputer, plus the Batmobile with stud shooters, Batcopter with flick missiles and the Batcycle. This special model, based on the classic 1960s TV show, also has a Wayne Manor section with an exterior wall to climb on and Bruce Wayne’s study featuring the iconic Batphone and a false bookcase that slides open to reveal the secret entrance to the Batcave. Before spiraling down the Batpoles into the Batcave, change identity from Bruce Wayne and Dick Grayson into Batman and Robin (separate minifigures included). Includes 9 minifigures: Batman, Robin, Bruce Wayne, Dick Grayson, Alfred Pennyworth, The Joker, Catwoman, The Riddler and The Penguin. Build the 1960s Batcave and relive the original adventures of the Caped Crusader & Boy Wonder! The Batcave is over 18” high, 7” deep and 22” wide. It has 2526 pieces and is for LEGO fans over 14 years old.
DC Super Hero Girls Eclipso Dark Palace. Face Eclipso and her evil little Kryptomites in Dark Palace. Land the Wonder Woman's invisible jet and help her search for the Flash inside. There he is, up in that tube. Eclipso wants to capture all the LEGO DC Super Hero Girls to drain their powers and become the most powerful and evil of them all. Free the Flash and then chase after Eclipso before she gets away. Can you catch her and stop her evil plans? Features include: A foldout palace, opening tubes to hold LEGO DC Super Hero Girls characters, powering station, planning room, vanity cabinet, weapons cabinet, and a Kryptomite creation section. The set includes 3 mini-doll figures: Wonder Woman, Eclipso and The Flash, plus 3 orange Kryptomite figures. Accessory elements include a staff, sword, flail, sai, Wonder Woman's Lasso of Truth, Wonder Woman's shield, laboratory bottles, lipstick, brush, perfume bottles, pickaxe, hammer, anvil, and crystals. Eclipso Dark Palace measures over 14" high, 10" wide and 5" deep. The Kryptomite training station measures over 2" high, 1" wide and 1" deep, and the Invisible Jet measures over 1" high, 6" long and 8" wide. There are 1078 pieces.
The Ultimate Batmobile. Team up with The LEGO Batman Movie characters Batman, Batgirl, Robin and Alfred Pennyworth (in Batsuit) to give the Super-Villains quadruple trouble with The Ultimate Batmobile! This amazing model divides into 4 separate vehicles: the Batmobile, Batwing, Bat-Tank and Batcycle. The Batmobile features foldout boosters and 4 stud shooters, while the Batwing has foldout wings and 2 spring-loaded shooters. The Batcycle has foldable wheels and the heavily-armored Bat-Tank boasts 2 hidden 6-stud rapid shooters. The set also includes the rotating Bat-Signal with a LEGO light brick, Polka-Dot Man’s flying disc, plus 8 minifigures with assorted weapons and accessories to inspire endless role-play action. Build the Ultimate Batmobile and recreate your favorite scenes from The LEGO Batman Movie! Features include: 8 minifigures: Batman, Robin, Bat-Girl, Polka-Dot Man, Alfred Pennyworth (in Bat suit), Wicked Witch of the West and two flying monkeys. Ultimate Batmobile measures over 4” high, 14” long and 6” wide. There are 1456 pieces and it's for boys and girls between the ages of 10 and 16 years old.
Star Wars Millennium Falcon. LEGO Star Wars provides amazing play opportunities for your child. They can develop their construction skills by building vehicles from the Star Wars saga. One of the most iconic starships of the Star Wars saga is back, and it’s leaner and meaner than ever before! As featured in exciting scenes from Star Wars: The Force Awakens, this latest LEGO version of the Millennium Falcon is crammed with new and updated external features, including an even more streamlined and detailed design, detachable cockpit with space for 2 minifigures, rotating top and bottom laser turrets with hatch and space for a minifigure, dual spring-loaded shooters, sensor dish,ramp and an entrance hatch. Open up the hull plates to reveal even more great new and updated details inside, including the main hold with seating area and holochess board, more detailed hyperdrive, secret compartment, extra boxes and cables, and storage for spring-loaded shooter ammo. And of course no LEGO Millennium Falcon model would be complete without Han Solo and Chewbacca, as well as other great characters from Star Wars: The Force Awakens. Activate the hyperdrive and set course for LEGO Star Wars fun! Includes 6 minifigures with assorted weapons: Rey, Finn, Han Solo, Chewbacca, Tasu Leech and a Kanjiklub Gang Member, plus a BB-8 Astromech Droid. Build the famous Millennium Falcon, featuring detachable cockpit, dual spring-loaded shooters and detailed interior. It measures over 5” high, 18” long and 12” wide. There are 1329 pieces. For boys and girls between the ages of 9 - 14 years old.
www.lego.com
Everyone loves LEGO products, from kids to adults. There's something about building wonderfully creative projects that makes you feel proud and accomplished. In addition to the fun and joy it brings, for young children the imaginative play is a key element in their growth and development. LEGO products stimulate the imagination and the emergence of ideas and creative expression. All LEGO products are based on this underlying philosophy of learning and development through play. LEGO is our favorite company in this category.
LEGO bricks are all part of the LEGO system, which means that they can be combined in innumerable ways, and they can be dismantled just as easily for continuous and unlimited play. The more bricks you have, the more amazing and elaborate your creativity becomes. The LEGO Group wants to leave a positive impact and they are committed to the environment and the society that children will inherit, and to inspiring and developing the builders of tomorrow.
Reputation Institute released the 2017 Global CSR RepTrak 100 survey specifically measuring companies’ reputation on corporate responsibility. This year, the LEGO Group has climbed the list to a ranking as number 1. That's unbelievable. Chief Financial Officer of the LEGO Group, Marjorie Lao said: “We are honored to see that our efforts to positively impact the planet resonate with people all over the world. We feel a huge sense of responsibility to inspire and develop children through play while leaving a significant positive impact on the world children will inherit. It is part of our DNA as a company, and we will continue to set the bar high for ourselves to do better.” The RepTrak 100 study, developed by Reputation Institute, measures the corporate reputation of 100 companies by asking the public in 15 countries around the world questions about the emotional appeal of each company. The study scores the companies on seven dimensions: Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance.
