Benjamin Moore Paints: The Most Beautiful Color Palettes To Paint Your Walls With...


Benjamin Moore is the only company we will use for our painting needs.

Founded in 1883, Benjamin Moore is North America’s favorite paint, color and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices. The portfolio spans the brand’s flagship paint lines including Aura, Regal Select, Ultra Spec, ben, ADVANCE, ARBORCOAT, and more. Benjamin Moore is renowned for its expansive color collection of more than 3,500 colors, and its design tools for consumers and professionals alike, including the Benjamin Moore Color Portfolio app. Benjamin Moore paints are available exclusively from 7,500 locally owned and operated paint, decorating and hardware retailers throughout the United States and Canada as well as 75 countries globally.

When it comes to premium paints and stains for your home, they have set the standard for excellence. They manufacture their own resins and proprietary Gennex colorants, which deliver superior performance and application properties in every product. Paired with our incomparable selection of authentic colors, their products are formulated to help you achieve beautiful, lasting results every time you paint. They remain committed to the vision of their founder, Benjamin Moore, when he started his paint company in 1883: produce the highest-quality paints and finishes in the industry, and deliver them directly to customers through their nationwide network of knowledgeable, customer-friendly, independent retail locations. At Benjamin Moore, they believe in doing things the right way. And that’s why they set out to make their paint the best it can be. 

It wasn’t easy. Over ten years ago, they revamped their entire paint-making process -- with new color machines, new formulas, and new colorants that give their paints gorgeous, vibrant hues. Their exclusive Gennex Color Technology delivers unsurpassed durability to ensure the Benjamin Moore color you love lasts for years and years. It’s the "why" behind Benjamin Moore’s renowned quality. The Science of StrongerMost common paint colorants require the addition of certain chemicals so that they can mix easily into any number of paints. They realized that if they made their own colorants, designed specifically for their paints, they could remove unnecessary chemicals that weaken paint. What they ended up with is a premium formula that’s better, stronger and simpler. Their color consistency is the precise result of Benjamin Moore paint and Benjamin Moore Gennex colorant, together. This pairing is what makes Benjamin Moore products impossible to replicate.

Environmentally ResponsibleWhen they launched Gennex, they were the first company in the U.S. to introduce a zero-VOC (Volatile Organic Compounds) waterborne tinting system. The innovation of Gennex enables their zero-VOC paints to remain zero-VOC even after being tinted with Gennex colorants, an impossibility with generic, all-purpose colorant. Gennex is a testament to Benjamin Moore’s dedication to meet or exceed the most stringent environmental standards. With over 3,500 colors, you can pick the exact color you need, and know you’ve been environmentally responsible with each and every one of them.

So if you’ve spent days, weeks or even months choosing a Benjamin Moore color, it’s critical to buy it from an authorized Benjamin Moore dealer, so what you see—and love—in the Benjamin Moore store, is what you get at home.

There are many ways to choose the perfect paint color. And inspiration can come from anywhere. Their experts help you navigate color families and palettes to find the right colors for your home.

Here are the color trends for 2022:




October Mist 1495 is the color of the year. This gently shaded sage quietly anchors while encouraging creative expression through color. Much like the green stem of a flower, October Mist creates a canvas for the Color Trends 2022 palette – and the imagination – to blossom.

From refreshed primary colors to luminous pales and botanical hues, the Color Trends 2022 palette invigorates the senses and gives root to personal style. The palette is harmonious yet diverse, reliable yet whimsical and meditative yet eclectic – illustrating the endless number of combinations that can be created with just 14 colors. Drawing from everyday observations, hobbies, personal rituals and cultural influences, the Color Trends 2022 palette features 14 Benjamin Moore colors that encourage experimentation and make room for any design style.

October Mist 1495
Mysterious AF-565
Hint of Violet 2114-60
Morning Dew OC-140
High Park 467
Collector's Item AF-45
Venetian Portico AF-185
Wild Flower 2090-40
Pale Moon OC-108
Steam AF-15
Fernwood Green 2145-40
Quiet Moments 1563
Natural Linen 966
Glouchester Sage HC-100

Here are some additional brochure examples to give you an idea of how simple they make it to choose color palettes for your home: